Privacy policy

We treat your personal data with respect. It belongs to you, and we have only been allowed to borrow it for a limited amount of time. We will therefore always be open and honest about which data we collect, why, and how long we keep it. You can rest assured with this, but if you would like to dig deeper, please read on for a more detailed explanation.

What is personal data?

All information that can be linked to a living individual is called personal data. Two obvious examples are name and email address, but IP number and photographs also count.

Some examples of personal data:

  • Name
  • Addresses
  • Phone number
  • Social security number
  • Email address
  • IP number
  • Photo of an identifiable person
  • Video/audio recording of an individual
  • Health condition linked to a person

Data related to somebody’s health condition is considered to be particularly sensitive personal data. This kind of data requires a higher level of protection. It is handled only as agreed with the client and employee, in accordance with signed agreements and prescribed legislation.

Your rights

You can get in touch with us to access, correct or delete your personal data. If you change provider, you also have the right to export your data to one of our competitors. If we want to use your data for marketing and profiling, you must consent – and you can withdraw your consent at any time.

In summary, you have the right…

  • to access all your personal data
  • have your personal data deleted
  • have any incorrect details amended
  • have your personal data relocated
  • opt out of targeted marketing
  • opt out of profiling

In certain cases we must retain data, for instance due to the Swedish Accounting Act.

What we save on first contact

When we are in contact for the first time, we may register your name, phone number and email address. When you call us your phone number is automatically saved in the phone you call, when you write to us the message is saved in our email system, and when you enter details in an online contact form the details are saved.

Unless we found out during the first contact, we will ask you your name, so we know who is communicating with us. If we meet in person, we will save the data you consent to us saving, for example when you give us your business card or write down your details. The same applies if you send us a letter by post.

If you visit our website, we will save anonymised data about your IP number, location data, which device and browser you use, when you visited and which pages you visited.

These details may also be saved in our business support system, along with information about the case in question. If we do not continue our mutual contact and do not conduct any business together, we will clear these details.

What we save if we do business together

If we enter into a business relationship of some kind, whether as client-provider or some kind of mutual collaboration, we will need to save a few more details about you.

This could be…

  • your name
  • your address
  • your email address
  • your phone number
  • your company’s registered number
  • your title, department and company name
  • products and services being procured
  • your IP address
  • the time and place of our meeting
  • health conditions

If it is relevant to our mutual collaboration, we will also save images, videos and audio recordings.

We will only save data about health conditions if the law requires it, for example if one of our staff is off sick, or as necessary for us to meet our obligations towards you as a client.

Why do we collect personal data?

We collect personal data so that we can use it to e.g. communicate with you (contact details), to send you relevant information (newsletters), do our job as agreed or meet legal requirements if we are doing business together (accounting).

We collect this data to…

  • be able to communicate with you
  • upprätthålla god kundservice
  • maintain good customer service
  • deal with questions
  • deal with orders
  • deal with personnel matters/issues/questions
  • deal with suppliers
  • keep our financial accounts

send out newsletters

  • produce anonymised statistics on our visitors’ behaviours, so that we can make the user experience on our website safer and better.
  • promote or inform about our products and services, e.g. by text message, email, social media, phone or post during the time we have an active business relationship.
  • send messages about important changes to our services, terms or organisation.

How do we collect personal data?

We primarily collect personal data from you directly. If we require further details, we may supplement our register with information from external sources, such as the Swedish Companies Registration Office if we have a business relationship. We also collect personal data if you use a contact form on our website, or when you sign up for our newsletter.

We collect personal data from…

  • you personally
  • your organisation’s website
  • contact forms on our website
  • newsletter sign-up on our website
  • newsletter sign-up on our website
  • The Swedish Companies Registration Office, Tax Agency and other authorities
  • social media (if you interact with us there)
  • our website (if you visit it)

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Where do we store personal data?

We limit the number of places we store personal data as far as possible. Some data we must save, e.g. due to the Swedish Accounting Act, while we need other data to meet agreements. We use most personal data to maintain contact with our clients, suppliers and business partners.

We store personal data in…

  • accounting programs (dealt with by a contracted consultant)
  • our HR and client management system
  • our email systems
  • our phone contact lists
  • newsletter mailing lists
  • incoming job applications
  • cloud backup
  • social media (if we have contact there)
  • analysis tools on our website

How long do we store personal data?

We will store your personal data for as long as is relevant to our contact (legitimate interest), we have agreed with each other (agreement or consent) or necessary due to a public authority (legal requirement). If you call us, send us post or visit our website, we will clear all personal data after one year since our last contact. Agreements will be cleared five years after the contract has come to an end.

This clearing may take place by anonymisation.

If you unsubscribe from our newsletter, for instance, your personal data will be deleted instantaneously.

We protect your personal data

All of our registers are protected using e.g. locks or passwords. This applies to our IT systems, our web providers and cloud solutions for backup, for example. We have routines for clearing personal data from our systems, and we do this at varying intervals depending on the nature of the data. We are obliged to store certain personal data for up to ten years.

In some cases, we clear the personal data by anonymising it.

Your personal data will never be ‘reused’ in a purpose to which you have not consented in advance. Nor will we share your personal data with any third party without your consent. If we transfer data to countries outside of the EU, we always protect it with binding agreements.

In the unlikely event that data intrusion takes place, we are obliged to inform the Swedish Authority for Privacy Protection within 72 hours. If the intrusion affects someone listed in the register, we are obliged to inform that person.

Personal data controller

At Livsam, Joakim Malm is the Personal Data Controller. Please contact him if you have any questions about your personal data and our data registers. He can also tell you who at our company has access to your personal data. Phone: 0771-66 88 00, email: